Table of Contents
1. Domain
2. Content
3. Keywords
4. Design
5. Internal Links
6. Technical Analysis & Error Fixing
7. Search Engines
8. Web Tools
9. External Links
10. Maintenance
1. Domain
Choose a suitable domain
Localize the website
Domain canonicalization
Choose a professional provider
2. Content
Use high-quality content
Use own content
Use more text than images
Avoid using images for text
Use the alt attribute for images
Define a title for your document
Tag headers correctly
3. Keywords
Choose relevant keywords
Check how many competitors you have
Check the number of potential visitors
Insert the keywords
Check the keyword density
Use the strong tag for important keywords
Run an SEO Analysis
4. Design
Design
5. Internal Links
Define a hierarchy
Create search engine friendly URLs
Link important pages with each other
Link to important pages
Exclude unimportant pages
Create a sitemap
Use a robots.txt
Check the PageRank distributuion
6. Technical Analysis & Error Fixing
HTML code analysis
Check the links
Insert meta tags
Check the load time
Clean up the HTML code
Check how search engines see your website
Store CSS in external files
Store JavaScript in external files
7. Search Engines
Check your website’s optimization status
Avoid using session IDs
Avoid using frames
Avoid using Flash
Follow the search engine’s guidelines
Don’t use hidden text
Don’t use doorway pages
Use a refresh value higher than 5
Limit the number of links on a single page
Manual submission to major search engines
Automatic submission
8. Web Tools
Implement webmaster tools
Implement web analytic tools
Check the website's statistics regularly
9. External Links
Find similar websites
Suggest a link exchange
Link to websites similar to your own
Use anchor text
Build up links slowly
Build up links constantly
Avoid links from link lists and dubious websites
Create links to social bookmarking websites
10. Maintenance
Aim for conversion
Check the website's ranking regularly
Extend your website continuously
Give users reasons to visit your website regularly
Stay up-to-date