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Limit the number of links on a single page


Big Influence Easy to implement

Pages that have a lot more than 100 links (inbound & ooutbound) on them could be considered a link farm by Google.

Additionally you should be aware of the fact that Google passes on a part of the page’s PageRank to the linked pages. The amount of PageRank each link gets is equal to the initial PageRank divided by the total number of links.

This means that if you got e.g. 100 links on a page, each linked page gets 1/100 of the initial PageRank. If the page has only 5 links on it, each linked page gets 1/5.

Helpful Links:

  • GoogleWebmasters: Does Google still recommend 100 links or fewer per page?