Aim for conversion
A high position in search engines shouldn’t be your only goal. Think about what you want to achieve (e.g. sell something, offer a software, user interaction) and work in that direction.
- Define your goal.
- Don’t try to increase your visitor number by providing false information.
- Keep your design simple and clear.
- Let users know what you expect them to do, e.g. by text (“Leave a comment”) or image (download button).
- Design your website in a way that makes it clear to the visitor what you expect from him and that he can do this with as few clicks as possible.
- Make sure your website looks trustworthy and legitimate.