Choose relevant keywords

Big Influence Very hard to implement

Think of what words users would use in search engines when they are looking for a site like yours. These are the words you should optimize your website for.

Tip: Ask your friends what they would use for a search.

  • Don’t use only general keywords (e.g. “insurance”), but also long tail keywords (e.g. “car insurance washington”). It’s easier to reach a top position with long tail keywords.
  • Consider various spellings (time-machine vs. timemachine vs. time machine).
  • Keywords aren’t case sensitive.
  • Check your Website logs to see if there already are some keywords that bring visitors to your website.

Create a temporary list containing more keywords than you want to actually use. After the keyword analysis you can then pick the keywords that have a greater potential.

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