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Use high-quality content

Medium Influence Very hard to implement

There are several important points to pay attention to when talking about the content of a website. Offering good and up-to-date content guarantees that visitors will return to your website. Here are some of the most important points you should pay attention to:

General

  • Instead of wasting time on tricks and manipulations, design your website in such a way, that all the important information is presented clearly and well explained to the visitor. You should always think about the visitor.
  • Share your know-how with the WWW, don’t stash it away. You will be rewarded with loyal visitors and many references and backlinks.
  • Concentrate on less topics at the beginning in order to be able to offer better content.
  • Select strategically important Keywords for your website and use them in your text without angering the reader with keyword stuffing.
  • Make sure your content is up-to-date.
  • Avoid spelling and grammar errors.

Style

  • Separate your content from advertisements. This way your information will be more credible.
  • Start with the most important information in order to catch the visitor’s attention.
  • If necessary, explain the technical terms in your text.
  • Keep attention at spelling, grammar and punctuation. While little mistakes can be excused, frequent errors can impair the readability and lower your credibility.
  • Use short and concise sentences. Avoid nested sentences and stay on topic.
  • Use a clear structure with subheadings and enumerations where needed instead of a text block.
  • Include a short overview with anchor links at the beginning of long pages. This way the visitor can jump directly to the desired position.

Helpful Links

GoogleWebmasters: Creating great content that performs well in Google search results: