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Use high-quality content
There are several important points to pay attention to when talking about the content of a website. Offering good and up-to-date content guarantees that visitors will return to your website. Here are some of the most important points you should pay attention to:
General
- Instead of wasting time on tricks and manipulations, design your website in such a way, that all the important information is presented clearly and well explained to the visitor. You should always think about the visitor.
- Share your know-how with the WWW, don’t stash it away. You will be rewarded with loyal visitors and many references and backlinks.
- Concentrate on less topics at the beginning in order to be able to offer better content.
- Select strategically important Keywords for your website and use them in your text without angering the reader with keyword stuffing.
- Make sure your content is up-to-date.
- Avoid spelling and grammar errors.
Style
- Separate your content from advertisements. This way your information will be more credible.
- Start with the most important information in order to catch the visitor’s attention.
- If necessary, explain the technical terms in your text.
- Keep attention at spelling, grammar and punctuation. While little mistakes can be excused, frequent errors can impair the readability and lower your credibility.
- Use short and concise sentences. Avoid nested sentences and stay on topic.
- Use a clear structure with subheadings and enumerations where needed instead of a text block.
- Include a short overview with anchor links at the beginning of long pages. This way the visitor can jump directly to the desired position.
Helpful Links
GoogleWebmasters: Creating great content that performs well in Google search results: