Head
Definition
The head is one of two main sections of an HTML document.
It is defined using the <head> ... </head>
tag and contains general information about the page (e.g. metadata) that's not displayed on the actual page. Additionally the head can also contain JavaScript and CSS.
Importance for SEO
Some of the information in the head is particularly important for SEO:
- The meta element
<description>
is displayed as a snippet from the page in the SERPs.
Example
The information from this search result are taken from the head section of the page: