The head is one of two main sections of an HTML document.

It is defined using the <head> ... </head> tag and contains general information about the page (e.g. metadata) that's not displayed on the actual page. Additionally the head can also contain JavaScript and CSS.

Some of the information in the head is particularly important for SEO:

  • The <title> ... </title> tag is displayed as the page's title in the SERPs. Additionally it is also displayed in the browser's title bar and tabs.
  • The meta element <description> is displayed as a snippet from the page in the SERPs.


The information from this search result are taken from the head section of the page: