Define a title for your document

Medium Influence Hard to implement

Use the <title> tag in the page’s <head>. Search engines use the content of this tag in order to display your website in the SERPs.

Optimize your titles for search engines:

Approx. the first 70 characters (incl. spaces) of the title are displayed in the search results.
Use the most important keywords of the page in your title.
Use a combination of different terms (product name, city name, industry etc.), e.g. Download ASEOPS (AceBIT SEO Professional Suite).
Use delimiters like | or - or >
Use an individual title for each page.

Example:

<title>SEO Software – Hello Engines! for search engine optimization and website promotion!</title>

GoogleWebmasters: Should I tweak my titles and descriptions to improve my CTR?