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serp [2014/08/13 11:54] (current)
13.143.31.62 created
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 +====== SERP ======
  
 +----
 +
 +===== Definition =====
 +
 +**SERP** (**S**earch **E**ngine **R**esult **P**ages) is an acronym used to refer to the result pages in search engines.
 +
 +When searching for a [[keyword]],​ the results will be sorted by relevance and displayed on multiple pages. By default each page contains 10 [[search result#​organic search results|organic search results]].
 +
 +----
 +
 +===== Importance for SEO =====
 +
 +The higher a [[web page|page]] is positioned in the SERPs, the higher is the probability that users will visit it. Basically, SEO means trying to improve the website'​s position in SERPs. ​
 +
 +Search engines usually display a snippet of the page's [[title]] and [[description]] to give the user a first impression of the page.