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+ | ====== SERP ====== | ||
+ | ---- | ||
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+ | ===== Definition ===== | ||
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+ | **SERP** (**S**earch **E**ngine **R**esult **P**ages) is an acronym used to refer to the result pages in search engines. | ||
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+ | When searching for a [[keyword]], the results will be sorted by relevance and displayed on multiple pages. By default each page contains 10 [[search result#organic search results|organic search results]]. | ||
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+ | ---- | ||
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+ | ===== Importance for SEO ===== | ||
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+ | The higher a [[web page|page]] is positioned in the SERPs, the higher is the probability that users will visit it. Basically, SEO means trying to improve the website's position in SERPs. | ||
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+ | Search engines usually display a snippet of the page's [[title]] and [[description]] to give the user a first impression of the page. |