Show pagesource Old revisions Backlinks 1. Domain Choose a suitable domain Localize the website Domain canonicalization Choose a professional provider 2. Content Use high-quality content Use own content Use more text than images Avoid using images for text Use the alt attribute for images Define a title for your document Tag headers correctly 3. Keywords Choose relevant keywords Check how many competitors you have Check the number of potential visitors Insert the keywords Check the keyword density Use the strong tag for important keywords Run an SEO Analysis 4. Design Design 5. Internal Links Define a hierarchy Create search engine friendly URLs Link important pages with each other Link to important pages Exclude unimportant pages Create a sitemap Use a robots.txt Check the PageRank distributuion 6. Technical Analysis & Error Fixing HTML code analysis Check the links Insert meta tags Check the load time Clean up the HTML code Check how search engines see your website Store CSS in external files Store JavaScript in external files 7. Search Engines Check your website’s optimization status Avoid using session IDs Avoid using frames Avoid using Flash Follow the search engine’s guidelines Don’t use hidden text Don’t use doorway pages Use a refresh value higher than 5 Limit the number of links on a single page Manual submission to major search engines Automatic submission 8. Web Tools Implement webmaster tools Implement web analytic tools Check the website's statistics regularly 9. External Links Find similar websites Suggest a link exchange Link to websites similar to your own Use anchor text Build up links slowly Build up links constantly Avoid links from link lists and dubious websites Create links to social bookmarking websites 10. Maintenance Aim for conversion Check the website's ranking regularly Extend your website continuously Give users reasons to visit your website regularly Stay up-to-date Table of Contents 1. Domain 2. Content 3. Keywords 4. Design 5. Internal Links 6. Technical Analysis & Error Fixing 7. Search Engines 8. Web Tools 9. External Links 10. Maintenance