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search_engine_advertising [2014/08/13 11:58] (current) created
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 +====== Search Engine Advertising ======
 +Search engines offer the possibility to place paid ads. These ads are usually displayed in the payed [[search result|search results]], separated from the organic search results.
 +The advertising budget can be defined individually. Additionally you can decide whether the ad should be displayed in a certain region or world-wide. The user pays for the amount of clicks on the ad. The larger the advertising budget is, the better the website'​s positioning will be for the defined [[keyword|keywords]].
 +Search engine advertising is particularly useful if the website isn't on a top position yet (e.g. because people don't know it or because of a very high competition for the keywords).