Search Engine Advertising

Search engines offer the possibility to place paid ads. These ads are usually displayed in the payed search results, separated from the organic search results.

The advertising budget can be defined individually. Additionally you can decide whether the ad should be displayed in a certain region or world-wide. The user pays for the amount of clicks on the ad. The larger the advertising budget is, the better the website's positioning will be for the defined keywords.

Search engine advertising is particularly useful if the website isn't on a top position yet (e.g. because people don't know it or because of a very high competition for the keywords).