OnPage Optimization

OnPage optimization includes all SEO measures that are taken directly on the website (e.g. optimizing the text, headlines, source code etc.).

It takes longer for OnPage optimization measures to show results, but the results can last longer than those of OffPage optimization. Visitors will visit an optimized page more regularly.

The following criteria play an important role in OnPage optimization:

  1. Domain: It should be easy to remember and not too long. It should also be relevant to the content of the website (e.g. by including the main keyword in it).
  2. Top-Level-Domain: Use a meaningful TLD (e.g. .de for a German website or .ma for Massachusetts).
  3. HTML code: Make sure it's free of errors. This will make the website more appealing to visitors and easier to index for search engines.
  4. Keywords: Should be relevant to the content of the page. Should be used regularly but not repeated too often. If they are repeated in an unnaturally way they are considered spam what will lead to penalties from search engines.
  5. Content: Should always be clear and up-to-date.

The OnPage optimization is partially done by changing the website's source code. Here are a few of the recommended optimization measures:

  • Head: The head section of a page contains important information, including metadata and the page title. Make sure you use the main keyword especially in the title and the meta description.
  • Page structure: A clear structure is important for visitors and crawlers as well. A page should start with the most important information at the top and go into details as the text progresses. Make sure to avoid “dead ends” in order not to confuse the reader.
  • Home Page: Search engines pay particularly much attention to it. Don't neglect it. It should provide a clear overview of the whole website and current news. This way you will be able to use implement the keywords in a natural way.