OffPage Optimization

OffPage optimization includes all SEO measures that are not taken directly on the website.

Offpage optimization doesn't try to improve a website's ranking by altering its source code but by getting backlinks from other websites.

The more backlinks a website has, the higher its link popularity will be, and a high link popularity can have a positive effect on the ranking. One possibility to get many links is to submit the website to search engines and directories. But you should avoid “unnatural” links. This includes bought, rented or exchanged links. These kind of links are prohibited by search engines and can have a negative effect on the website's ranking.

If the website meets the following criteria, it basically will promote itself:

  • Provide free information.
  • Keep it up-to-date.
  • Make it visually appealing. Text-only pages are boring and unattractive.
  • Be special. Specialized websites get popular very quickly.
  • Offer downloads (especially freeware) that provide an additional benefit to the user.
  • Be unconventional.

OffPage optimization plays a more important role in SEO than OnPage optimization.