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keyword [2014/08/11 13:31] stephan created |
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==== Long-Tail ==== | ==== Long-Tail ==== | ||
- | The //long-tail// term was introduced by Chris Anderson in an article for the "Wired Magazine" in 2004. In this article Anderson explained that 40% of Amazon's revenue was made with books that weren't even available in common libraries. He used the term //long-tail// to describe these niche products. | + | The term //long-tail// was introduced by Chris Anderson in an article for the "Wired Magazine" in 2004. In this article Anderson explained that 40% of Amazon's revenue was made with books that weren't even available in common libraries. He used the term //long-tail// to describe these niche products. |
Similar to products, there are also niche keywords - keywords that are less contested and for which it's easier to reach a top position. Long-tail keywords can be e.g. combinations of multiple words (''matches'' vs. ''water-proof matches''). | Similar to products, there are also niche keywords - keywords that are less contested and for which it's easier to reach a top position. Long-tail keywords can be e.g. combinations of multiple words (''matches'' vs. ''water-proof matches''). |