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keyword [2014/08/11 13:31]
stephan created
keyword [2014/08/11 13:32]
stephan [Long-Tail]
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 ==== Long-Tail ==== ==== Long-Tail ====
  
-The //​long-tail// ​term was introduced by Chris Anderson in an article for the "Wired Magazine"​ in 2004. In this article Anderson explained that 40% of Amazon'​s revenue was made with books that weren'​t even available in common libraries. He used the term //​long-tail//​ to describe these niche products.+The term //​long-tail//​ was introduced by Chris Anderson in an article for the "Wired Magazine"​ in 2004. In this article Anderson explained that 40% of Amazon'​s revenue was made with books that weren'​t even available in common libraries. He used the term //​long-tail//​ to describe these niche products.
  
 Similar to products, there are also niche keywords - keywords that are less contested and for which it's easier to reach a top position. Long-tail keywords can be e.g. combinations of multiple words (''​matches''​ vs. ''​water-proof matches''​). Similar to products, there are also niche keywords - keywords that are less contested and for which it's easier to reach a top position. Long-tail keywords can be e.g. combinations of multiple words (''​matches''​ vs. ''​water-proof matches''​).