Google Webmaster Tools

Google Webmaster Tools is one of Google’s free services. It provides webmasters information about their website (e.g. backlinks). In order to have access to this information, you must own the respective website. It also checks websites for malware and errors that might occur when they’re crawled and can inform the webmaster by email if anything is found.

Using the Google Webmaster Tools can give you an advantage over your competitors. It can draw your attention to problems and once these problems are fixed, Google’s crawlers can read the website easier and give it a higher rating.