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chkl-tag-title [2014/08/11 11:55] (current)
stephan created
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 +====== Define a title for your document ======
 +----
 +{{:​wiki:​seo2.png?​nolink&​100|Medium Influence}} {{ :​wiki:​difficulty2.png?​nolink&​100|Hard to implement}}
  
 +Use the <​html><​title></​html>​ tag in the page’s <​html><​head></​html>​. Search engines use the content of this tag in order to display your website in the [[SERP|SERPs]].
 +
 +Optimize your titles for search engines:
 +
 +  * Approx. the first 70 characters (incl. spaces) of the title are displayed in the search results.
 +  * Use the most important keywords of the [[webpage|page]] in your title.
 +  * Use a combination of different terms (product name, city name, industry etc.), e.g. //Download ASEOPS (AceBIT SEO Professional Suite)//.
 +  * Use delimiters like | or - or >
 +  * Use an individual title for each page.
 +
 +===== Example: =====
 +
 +<​html><​title>​SEO Software – Hello Engines! for search engine optimization and website promotion!</​title></​html>​
 +
 +====== Helpful Links ======
 +
 +[[https://​support.google.com/​webmasters/​answer/​35624|Google Webmaster Help: Review your page titles and snippets]]
 +
 +**GoogleWebmasters**:​ Should I tweak my titles and descriptions to improve my CTR?
 +{{youtube>​THYguer_JrM?​384x216}}