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+====== Choose relevant keywords ======
+----
+{{:wiki:seo3.png?nolink&100|Big Influence}} {{ :wiki:difficulty3.png?nolink&100|Very hard to implement}}
+Think of what words users would use in search engines when they are looking for a site like yours. These are the words you should optimize your website for.
+**Tip:** //Ask your friends what they would use for a search.//
+  * Don’t use only **general [[keyword|keywords]]** (e.g. "insurance"), but also **[[longtail|long tail]] keywords** (e.g. "car insurance washington"). It’s easier to reach a top position with long tail keywords.
+  * Consider **various spellings ** (//time-machine// vs. //timemachine// vs. //time machine//).
+  * Keywords aren’t case sensitive.
+  * **Check your Website logs** to see if there already are some keywords that bring visitors to your website.
+Create a temporary list containing more keywords than you want to actually use. After the keyword analysis you can then pick the keywords that have a greater potential.
+====== Helpful Links ======
+[[keyword|SEO Lexicon: Keywords]]
+[[longtail|SEO Lexicon: Long tail keywords]]
+[[http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/05/15/the-key-to-picking-the-right-keywords-sem-101.aspx|Bing: "The key to picking the right keywords"]]