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+====== Insert the keywords ======
+----
+{{:wiki:seo3.png?nolink&100|Big Influence}} {{ :wiki:difficulty2.png?nolink&100|Hard to implement}}
+When you decided which [[keyword|keywords]] you want to use, insert them in your [[website]].
+===== General =====
+  * Don’t implement all keywords on a single [[webpage|page]]. Create specialized documents where you **focus on 2-3 keywords** instead.
+  * Make sure the keywords **blend with the text**. If you’re not sure about it, ask a second person how the text looks like.
+  * Use the keywords in all important sections of the page (**title**, **meta tags**, **document name**, **content**).
+  * Keep the keyword’s **spelling constant** (e.g. singular vs. plural, hyphens etc.). You can ignore lowercase and uppercase; keywords are not case sensitive.
+===== Technical =====
+  * Use the keyword in the **document name**.
+  * Use the keyword in the **description** of the meta tags.
+  * Use the keyword **as early as possible** in the document.
+  * Use the keyword in the **headers** (<html><h1></html> to <html><h6></html>).
+  * Use the keyword in **anchor text**.
+  * **Highlight important keywords** by using the <html><strong></html> and the <html><em></html> tag.