Keyword use in "alt" attribute of images

The alt attribute defines an alternative text for images that can’t be seen by the user. There can be several reasons for this: the browser doesn’t display images, the user is visually impaired or deactivated the display of images. By using your keywords in the alt attribute you make sure that visitors and crawlers know what the image is about. Hello Engines! checks if your project’s primary keyword is used in the alt attributes of the images on your website.