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Use the strong tag for important keywords

Little Influence Easy to implement

Mark important keywords with a <strong> or <b> tag to highlight them. No matter which of the two tags you choose, use it constantly.

Example:

<strong>Keywords</strong> are an important part of SEO. That’s why <strong>keywords</strong> should be highlighted accordingly.

Helpful Links

GoogleWebmasters: <strong> vs. <b>: