Insert the keywords

When you decided which keywords you want to use, insert them in your website.

• Don’t implement all keywords on a single page. Create specialized documents where you focus on 2-3 keywords instead.
• Make sure the keywords blend with the text. If you’re not sure about it, ask a second person how the text looks like.
• Use the keywords in all important sections of the page (title, meta tags, document name, content).
• Keep the keyword’s spelling constant (e.g. singular vs. plural, hyphens etc.). You can ignore lowercase and uppercase; keywords are not case sensitive.

• Use the keyword in the document name.
• Use the keyword in the description of the meta tags.
• Use the keyword as early as possible in the document.
• Use the keyword in the headers (<h1> to <h6>).
• Use the keyword in anchor text.
• Highlight important keywords by using the <strong> and the <em> tag.