====== 1. Domain ======

  - [[chkl-domain|Choose a suitable domain]]
  - [[chkl-localization|Localize the website]]
  - [[chkl-canonicalization|Domain canonicalization]]
  - [[chkl-provider|Choose a professional provider]]

====== 2. Content ======

  - [[chkl-structure|Use high-quality content]]
  - [[chkl-content|Use own content]]
  - [[chkl-text|Use more text than images]]
  - [[chkl-image-text|Avoid using images for text]]
  - [[chkl-alt|Use the alt attribute for images]]
  - [[chkl-tag-title|Define a title for your document]]
  - [[chkl-tag-header|Tag headers correctly]]

====== 3. Keywords ======

  - [[chkl-keywords-rel|Choose relevant keywords]]
  - [[chkl-keywords-comp|Check how many competitors you have]]
  - [[chkl-visits|Check the number of potential visitors]]
  - [[chkl-keywords|Insert the keywords]]
  - [[chkl-keyword-density|Check the keyword density]]
  - [[chkl-tag-strong|Use the strong tag for important keywords]]
  - [[chkl-seo-analysis|Run an SEO Analysis]]

====== 4. Design ======

  - [[chkl-design|Design]]

====== 5. Internal Links ======

  - [[chkl-hierarchy|Define a hierarchy]]
  - [[chkl-sef-urls|Create search engine friendly URLs]]
  - [[chkl-imp-pages|Link important pages with each other]]
  - [[chkl-imp-pages-1|Link to important pages]]
  - [[chkl-unimp-pages|Exclude unimportant pages]]
  - [[chkl-sitemap|Create a sitemap]]
  - [[chkl-robots.txt|Use a robots.txt]]
  - [[chkl-pagerank|Check the PageRank distributuion]]

====== 6. Technical Analysis & Error Fixing ======

  - [[chkl-html|HTML code analysis]]
  - [[chkl-chek-links|Check the links]]
  - [[chkl-meta-tags|Insert meta tags]]
  - [[chkl-loading|Check the load time]]
  - [[chkl-html|Clean up the HTML code]]
  - [[chkl-robots|Check how search engines see your website]]
  - [[chkl-css|Store CSS in external files]]
  - [[chkl-java|Store JavaScript in external files]]

====== 7. Search Engines ======

  - [[chkl-optimization|Check your website’s optimization status]]
  - [[chkl-session-id|Avoid using session IDs]]
  - [[chkl-frames|Avoid using frames]]
  - [[chkl-flash|Avoid using Flash]]
  - [[chkl-guidelines|Follow the search engine’s guidelines]]
  - [[chkl-hidden-content|Don’t use hidden text]]
  - [[chkl-doorway|Don’t use doorway pages]]
  - [[chkl-refresh| Use a refresh value higher than 5]]
  - [[chkl-outbound|Limit the number of links on a single page]]
  - [[chkl-manual|Manual submission to major search engines]]
  - [[chkl-automatic|Automatic submission]]

====== 8. Web Tools ======

  - [[chkl-webmaster|Implement webmaster tools]]
  - [[chkl-analytics|Implement web analytic tools]]
  - [[chkl-web-analysis|Check the website's statistics regularly]]

====== 9. External Links ======

  - [[chkl-relevant-websites|Find similar websites]]
  - [[chkl-link-exchange|Suggest a link exchange]]
  - [[chkl-relevant-links|Link to websites similar to your own]]
  - [[chkl-anchor|Use anchor text]]
  - [[chkl-link-build|Build up links slowly]]
  - [[chkl-link-build|Build up links constantly]]
  - [[chkl-bad-linking|Avoid links from link lists and dubious websites]]
  - [[chkl-social|Create links to social bookmarking websites]]
 
====== 10. Maintenance ======

  - [[chkl-conversion|Aim for conversion]]
  - [[chkl-ranking|Check the website's ranking regularly]]
  - [[chkl-extend|Extend your website continuously]]
  - [[chkl-promotion|Give users reasons to visit your website regularly]]
  - [[chkl-trends|Stay up-to-date]]