====== Search Engine Advertising ======

----

Search engines offer the possibility to place paid ads. These ads are usually displayed in the payed [[search result|search results]], separated from the organic search results.

The advertising budget can be defined individually. Additionally you can decide whether the ad should be displayed in a certain region or world-wide. The user pays for the amount of clicks on the ad. The larger the advertising budget is, the better the website's positioning will be for the defined [[keyword|keywords]].

Search engine advertising is particularly useful if the website isn't on a top position yet (e.g. because people don't know it or because of a very high competition for the keywords).