====== Link Popularity ======

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====== Definition ======

The **link popularity** is calculated using the quantity and quality of external link to your own [[website]].

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====== Importance for SEO ======

The link popularity is one of the main criteria for the ranking and rating in search engines. Inbound links are taken into consideration as well as outbound links.

The links should be thematically related and reputable. Disreputable links are considered "[[bad_neighbourhood|bad neighbourhood]]".