====== Link Building ======

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===== Definition =====

**Link building** describes the actions aimed at increasing the number of [[backlink|backlinks]] and improving the link popularity if a [[website]].

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===== Importance for SEO =====

Link building is part of the OffPage optimization.

Since link building can include methods like buying or exchanging links, it is important to know that using prohibited methods can lead to penalties (e.g. the removal of the website from the search engine's index).