====== Hidden Link ======

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===== Definition =====

**Hidden links** refers to links that are visible only to [[crawler|crawlers]]. Hidden links are usually stuffed with [[keyword|keywords]].

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===== Methods used to hide links =====

Links can be hidden by using an inconspicuous character (e.g. a dot) as [[anchor text]].

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===== Importance for SEO =====

Since hidden links are usually stuffed with keywords and their purpose is to manipulate the [[ranking]], they are prohibited by search engines. If they find hidden links on a page, the website will be penalized.