====== Google+ Local ======

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===== Definition =====

**Google+ Local** is one of Google’s services. It emerged from Google Places. Companies can use this service to submit their location to Google Maps and make it easier for users to find them.[(https://support.google.com/plus/answer/2531255)]

[[SERP]]s have a map at the top that displays search-related businesses in the user's proximity. The company’s website will be linked right next to that map.

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===== Importance for SEO =====

Submissions to Google+ Local are free. Companies use it to add their website URL, their opening hours and pictures (e.g. of products).

Since this service is connected to Google+, it enables companies to interact directly with customers and improve their website's popularity.