====== Description ====== ---- ===== Definition ===== The **description** is a tag of the [[metadata]] used to briefly explain what the [[webpage|page]] is about. Like all metadata, the description also isn't displayed on the page and addresses primary search engines. **Example** ---- ===== Importance for SEO ===== The description is used as a snippet from the page in the [[SERP|SERPs]], beneath the page tile. If the description contains the search term, it will be highlighted in bold font. The description should have the page's main keyword in it and shouldn't be longer than 200 characters.