====== Content ====== ---- ===== Definition ===== The **content** includes all text, images, videos, etc. from a website. ---- ===== Importance for SEO ===== The content probably has the biggest influence on a website's [[ranking]] since its decisive in how many backlinks and visitors the website gets. The content should be up-to-date and appealing and it should offer the visitor something new. Search engines still have difficulties recognizing what’s in images, animations, videos or audio files. So they read the [[webpage|page's]] file name or the [[alt|ALT attribute]] of the image. That’s why important information should also be available in text form for search engines.