====== Define a title for your document ====== ---- {{:wiki:seo2.png?nolink&100|Medium Influence}} {{ :wiki:difficulty2.png?nolink&100|Hard to implement}} Use the </html> tag in the page’s <html><head></html>. Search engines use the content of this tag in order to display your website in the [[SERP|SERPs]]. Optimize your titles for search engines: * Approx. the first 70 characters (incl. spaces) of the title are displayed in the search results. * Use the most important keywords of the [[webpage|page]] in your title. * Use a combination of different terms (product name, city name, industry etc.), e.g. //Download ASEOPS (AceBIT SEO Professional Suite)//. * Use delimiters like | or - or > * Use an individual title for each page. ===== Example: ===== <html><title>SEO Software – Hello Engines! for search engine optimization and website promotion! ====== Helpful Links ====== [[https://support.google.com/webmasters/answer/35624|Google Webmaster Help: Review your page titles and snippets]] **GoogleWebmasters**: Should I tweak my titles and descriptions to improve my CTR? {{youtube>THYguer_JrM?384x216}}