====== Use high-quality content ======
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{{:wiki:seo2.png?nolink&110|Medium Influence}} {{ :wiki:difficulty3.png?nolink&110|Very hard to implement}}

There are several important points to pay attention to when talking about the content of a website. Offering good and up-to-date content guarantees that visitors will return to your website. Here are some of the most important points you should pay attention to:

===== General =====

  * Instead of wasting time on tricks and manipulations, design your website in such a way, that all the important information is presented clearly and well explained to the visitor. You should always think about the visitor.

  * Share your know-how with the WWW, don’t stash it away. You will be rewarded with loyal visitors and many references and [[backlink|backlinks]].

  * Concentrate on less topics at the beginning in order to be able to offer better content.

  * Select strategically important [[keyword|Keywords]] for your website and use them in your text without angering the reader with keyword stuffing.

  * Make sure your content is up-to-date.
  
  * Avoid spelling and grammar errors.
 
===== Style =====

  * Separate your content from advertisements. This way your information will be more credible.

  * Start with the most important information in order to catch the visitor’s attention. 

  * If necessary, explain the technical terms in your text.

  * Keep attention at spelling, grammar and punctuation. While little mistakes can be excused, frequent errors can impair the readability and lower your credibility.

  * Use short and concise sentences. Avoid nested sentences and stay on topic.

  * Use a clear structure with subheadings and enumerations where needed instead of a text block.

  * Include a short overview with anchor links at the beginning of long pages. This way the visitor can jump directly to the desired position.
 
====== Helpful Links ======

**GoogleWebmasters**: Creating great content that performs well in Google search results:

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