====== Extend your website continuously ======
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{{:wiki:seo3.png?nolink&100|Big Influence}}{{ :wiki:difficulty3.png?nolink&100|Very hard to implement}}

Extend your [[website]] continuously with new and up-to-date content. This way:

  * You offer visitors and potential customers new up-to-date information.
  * Search engines will [[crawler|crawl]] your website more often and rank the new content higher (the first page in the [[SERP|SERPs]] usually has popular and up-to-date websites on it).

After you updated a page, don’t forget to update the XML [[sitemap]] as well. You can do this by defining the last modified date in the link properties of the //Site Map Generator//.

====== Helpful Links ======

[[http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html|Google Blog: Giving you fresher, more recent search results]]