====== ALT Attribute ====== ---- ===== Definition ===== The **ALT** attribute is used to define an alternative description for images on a website. This alternative description will be displayed in the browser if the actual image can't be displayed. ==== Example ==== {{http://acebit.com/b/presse/aseops.png?nolink|This is the ASEOPS logo.}} ---- ===== Importance for SEO ===== Search engines don't see website like humans do and don't recognize what's on a picture. That's why they look for this attribute, to see what the picture's about. The ALT attribute can be used to influence a website's relevance for certain terms. That's why ideally the alternative description should always include the keywords you want to optimize the website for.