====== Keyword use in "alt" attribute of images ======

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The alt attribute defines an alternative text for images that can’t be seen by the user. There can be several reasons for this: the browser doesn’t display images, the user is visually impaired or deactivated the display of images. By using your keywords in the alt attribute you make sure that visitors and [[crawler|crawlers]] know what the image is about. Hello Engines! checks if your project’s primary [[keyword]] is used in the alt attributes of the images on your website.